The average American spent 35 minutes a day socializing in 2025. That’s the Bureau of Labor Statistics’ number, and it covers everyone you talk to: your partner, your mom on speakerphone, the neighbor with the dog. Now hold it next to this one: a University of Kansas study found it takes more than 200 hours together to turn someone into a close friend. If you’ve been wondering how to make friends as an adult and why it feels so much harder than it did at 22, that gap is most of the answer. You were never bad at it. You just stopped having the hours.

I think most advice on adult friendship gets the diagnosis wrong. It tells you to be braver, more open, more vulnerable, and to go join a book club. Fine. But you can be the warmest person in the room and still end the year with zero new close friends, because warmth doesn’t add up to 200 hours on its own. The calendar does. And the next nine weeks, from now through New Year’s, are the one stretch of the year when the calendar is on your side.

The 200-hour rule is a scheduling problem, so treat it like one

The research comes from Jeffrey Hall, a communication studies professor at the University of Kansas, published in 2018 in the Journal of Social and Personal Relationships. He surveyed 355 adults who had moved in the previous six months and were looking for new friends, then followed 112 college freshmen through their first weeks on campus. The pattern held in both groups. Going from acquaintance to casual friend took roughly 50 hours. Getting to “friend” took about 90. Close friend took more than 200.

Get out a pen for this part. Say you meet someone you click with and you do the very grown-up thing of setting a standing two-hour dinner once a week. At that pace, you hit casual-friend territory around week 25. You reach “friend” at week 45. Close friend? 200 divided by 2 is 100 weeks, which is almost two years of never missing a Thursday. Now compare that to your whole social budget. Thirty-five minutes a day times 365 days is 12,775 minutes, or about 213 hours a year. That’s every conversation you have in a year, with everyone, and it barely covers one close friendship if you spent all of it on a single new person. Which you won’t, because you have a family and a group chat and a dentist.

So when a friendship fizzles after three great coffees, it probably didn’t fail on chemistry. Three coffees is six hours. You were 44 hours short of casual.

Why your coworkers don’t count toward the total

The obvious workaround is the office, since you’re there for 40 hours a week anyway. Hall tested this, and the answer stings a little. Time spent working together counted for less than time spent hanging out. In the university’s summary of the study, the hours that moved people up the ladder were the ones spent joking around, catching up, and doing things together for fun, while “hours spent working together just don’t count as much.”

You’ve probably lived some version of this: the coworker you sat near for years whose coffee order you know and whose weekend plans you couldn’t guess, versus the person you met once at a birthday party and talked to until the host started stacking chairs. The second one got further in one night. The hours that count are the ones neither of you was required to show up for.

The strangers-at-dinner trend spends your hours in the wrong place

There’s a whole industry now built around meeting new people. Bumble For Friends will match you with women nearby. Timeleft seats you at a Wednesday dinner with a group of strangers in your city. These can be a really fun night out, and I’m all for them as a first step.

But the format is built around meeting someone new each time, and that’s the problem the hour math exposes. If you go to a different dinner with different strangers every week, you can socialize for 50 hours this winter and log close to zero of them with any one person. Hours only add up when they pile onto the same face. A new-people event is a great way to find a candidate. It does almost nothing to build the friendship. The move is to treat the first meeting as a filter and then pull one person into repeat time on purpose: “We should do this again” is a wish, while “I’m going to the holiday market Saturday at 11, come with me” is a plan with hours attached.

How to make friends as an adult between now and New Year’s

November and December are the only months when the calendar fills itself with long, low-pressure blocks of social time. Nobody blinks if you invite a new person to Friendsgiving. A cookie swap is a four-hour excuse to stand in someone’s kitchen. And those events run long, which matters more than you’d think.

Run the numbers on a realistic season with one new friend. Friendsgiving is about 5 hours. A Saturday at a holiday market plus lunch, call it 4. An afternoon of baking or wrapping gifts, 4 more. Add a 90-minute weeknight drink every week for nine weeks, which is 13.5 hours. Then a New Year’s Eve party, roughly 5 hours. That’s 5 + 4 + 4 + 13.5 + 5, or 31.5 hours in nine weeks. At the standing-dinner pace of two hours a week, those same 31.5 hours would take you about 16 weeks to collect. You’d be well over halfway to casual friend by January 1, instead of somewhere around March.

The long block is what does the heavy lifting. One five-hour Friendsgiving equals two and a half standing dinners, and a single Saturday at the market is worth two weeks of them. Quick coffees feel productive, but four of them in a month add up to less time than one afternoon of wrapping presents on someone’s living room floor.

Repeat time is worth protecting, even when it’s boring

You’re far from the only one short on hours. When Pew Research surveyed 5,057 U.S. adults in July 2023, 8% said they had no close friends at all, and 61% said close friends were extremely or very important to a fulfilling life. That’s far more than said the same about being married (23%) or having children (26%). People want this badly. They’re just short on time.

The U.S. Surgeon General’s 2023 advisory on loneliness put the trend in stark terms: by 2020, Americans were spending about 20 minutes a day in person with friends, down from roughly an hour two decades earlier, and about half of U.S. adults reported experiencing loneliness. The advisory compared the health risk of a disconnected life to smoking up to 15 cigarettes a day. I bring that up for one practical reason: it gives you permission to guard a weekly hangout the way you’d guard a doctor’s appointment, instead of cancelling it the first time work runs late.

So, my honest plan for you this season. Pick one person, maybe two. Somebody from a class, a moms’ group, a former coworker you always liked. Invite them to something long before Thanksgiving. Then put a recurring, unglamorous standing date on the calendar for January, the month when everyone’s plans dry up and the hours are easiest to lose. If you need ideas that don’t involve spending money, our roundup of fun indoor and outdoor activities to enjoy with friends has plenty, and if you don’t know where to meet anyone in the first place, start with finding a hobby outside of work and family, since a weekly hobby is a built-in hour machine.

Learning how to make friends as an adult has much less to do with personality than with arithmetic. Fifty hours, then ninety, then two hundred. You can’t speed up the math, but you can stop wasting the one season of the year that hands you the hours for free.

Allie Wright

Allie Wright

Allie Wright is an seasoned writer and the main content creator for Ask Her First. She uses her platform to inspire, educate, and uplift people from all walks of life. Allie's writing is a reflection of her deep commitment to celebrating womanhood in all its forms, and she is dedicated to exploring topics that resonate with her readers, from fashion and beauty to health, wellness, and personal growth. Allie's passion for writing is matched only by her love for creativity and expression. In her free time, she can often be found with a paintbrush in hand, lost in the vibrant world of her canvases. She is also an avid reader, always on the hunt for the next captivating novel to broaden her horizons and spark her imagination.

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